Millennials, also known as Generation Y, are those individuals now in their 20s and 30s. This tech savvy cohort is quickly making up more and more of the travel market. Their presence in the business travel market is particularly strong; it is projected that millennials will account for 50% of business spending for flights by 2020 and retain this lead for an additional 10 to 15 years thereafter. Needless to say, this is a powerful segment in the hotel market. These travelers have distinct needs and expectations in hotel services and amenities. Package tracking software can help you meet these needs.
It’s All About the Tech
Technology is a top priority for millennials. They account for 49 million smartphone users, compared to 37.3 million and 28.3 million for Generation X and Boomers, respectively. In addition, they have the highest social media penetration of any demographical age group. Technology defines so many aspects of their lives, from the restaurants they frequent to the events they attend. Incorporating features and services that enhance their technological experiences is key for attracting millennials to your hotel.
While simple updates, such as adding more outlets in your guest rooms, particularly by the beds, to allow them to conveniently charge all of their gadgets, make a big impression on millennials, they are looking for more. Their goal is to stay connected and informed and they do so by being glued to their smartphones.
The good news for your hotel is that this trend can help you connect with your millennial guests by using our package logging system. Allowing your guests to receive notifications about their packages, deliveries, dry cleaning, etc., on their smartphones with email, text message, and even Facebook alerts appeals to these young travelers. With our package tracking software they’ll no longer have to check back with your front desk each time they’re in the lobby. They have a quick, efficient method of knowing whether or not their items have arrived and they’ve found one more use for their precious smartphones.
It’s easy to see this trend as a roadblock preventing you from attracting these young travelers, but it should be viewed as an opportunity to forge connections with a powerful segment of the market. Our scaled pricing model makes our technologically advanced, cloud based package logging system affordable for hotels of all sizes. We even offer demos to show you exactly how your staff and guests will interact with our package tracking software. So what are you waiting for? Get a leg up on your competition and start attracting more millennials today!
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