What some have termed “Mobilegeddon” – or the dismissal of non-mobile sites from mobile search engine rankings by Google – has affected every branch of online retail. We have no choice but to make the extra effort to ensure that our websites are not only mobile-friendly, but mobile user optimized. Optimizing the website, landing pages, and downloads for mobile has quickly become a necessary, integral part of the sales process, but for SaaS businesses like us, we also have to optimize our product. Here’s how we’re navigating the change.
For us, mobile-user-friendly isn’t just rearranging items on the page. It’s a holistic examination of how people use our product on mobile technology, in the office and in the field. When our users are away from their desktops, something as simple as searching a list of names can become a challenge – which can bottleneck the entire package check-in and check-out processes. To overcome these challenges, a substantial mobile redesign of EZTrackIt was required, and we asked ourselves and our developers to think hard about the circumstances surrounding mobile use, and the different needs that arise on the go.
One thing became very clear: When you’re on mobile, it’s because you need to get something done fast.
This could be logging in a hundred packages stacked in the hallway, with the UPS guy standing there checking his watch and tapping his foot with impatience. This could be checking textbook packages out for a hoard of Freshmen who want to start studying NOW! When our customers are on mobile, time is of the essence, and from a design standpoint that can change a lot of things.
We knew EZTrackIt could only work on mobile if every core function was just as fast and easy (if not easier) than on traditional hand-held scanners or computers. With that in mind, we made our buttons prominent so even the largest of thumbs can search, find and select what they want on the first try. We’ve also made the text larger so users don’t have to squint to see what they’re doing on a smaller device. Our designers emphasized intuitive navigation in the desktop model, and redoubled their efforts for the mobile package tracking version.
Our philosophy is:
Going mobile isn’t about changing the look, it’s about the changing reasons for using your tool.
Streamline your package tracking even more with these tips from our blog, or check out our Free download!
Source: HubSpot
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