Do You See the Forest for the Trees?

When you first start your business and as you begin to grow, you learn your product or service inside and out. You can rattle off every specification, feature and benefit at the drop of a dime. You successfully pitch your potential customers about why they need your company. But can you identify all the potential customers who can make use of your products or services? Chances are, the answer is no.

If you had told us when we launched our package tracking system that we’d have clients in residential housing, healthcare and hospitality, we’re not sure we’d believe you. Our package logging software solution naturally grew as an extension of our experience owning and managing mail and parcel centers. We sought to create solutions for the folks in the mailroom whose jobs were to log packages day in and day out. Student housing seemed like the next logical step to us, due to the sheer volume of items that they must log each and every day. However, the need for package logging software in these other industries simply didn’t occur to us until much later.

Though we’ve learned to better identify places where our package tracking system can help streamline the logging process over the years, every once in a while we’re approached by organizations that truly surprise us. This has happened on a number of occasions recently and each time we ask ourselves, “Why didn’t we think of this before?” In working with our package logging software so closely, trying to perfect each aspect and feature, marketing to new clients in the industries in which we’ve already established a strong presence, we failed to see the forest for the trees.

As we’ve grown and increased the capabilities of our package tracking system, a whole new world of possibilities has been opened. In particular, our Android app has taken paperless package tracking to places and organizations where it could never go before, as it allows clients to log packages without wi-fi connections or cell service.

Our point: don’t think that we can’t support your company just because you don’t see your industry listed on our site! We are able to tailor our package logging software to suit just about any organization that manages packages on a regular basis. If those packages are piling up, schedule a demo and see how our package tracking system can work for you!